Refreshing in-store technology
End-of-life iPhone SE devices no longer supported schuh’s iScan software across its store network.
Enabling efficiencies: how CHG-MERIDIAN helped schuh future-proof its in-store technology
Customer background
Introducing schuh
Founded in 1981, schuh is one of the UK and Ireland’s leading footwear retailers, offering a mix of branded and own-label shoes for men, women, and children. With more than 100 stores and a strong online presence, schuh has built its reputation on style, service, and innovation.
Renowned for its youthful, trend-driven approach, schuh has long embraced technology to enhance both its customer experience and retail operations - from efficient stock management to seamless point-of-sale systems.
What makes them interesting
schuh has a unique brand ethos, which emphasises self-expression and an inclusive, welcoming atmosphere. With a successful multi-channel approach that seamlessly blends online and in-store experiences, they are committed to social responsibility and continue to drive innovative and engaging marketing strategies.
Their ambition
To be the leading fashion footwear destination for Gen Z and Gen A, serving the hottest products in the most inclusive way.
Challenges
Refreshing technology while managing cost and continuity
As an existing CHG-MERIDIAN customer, schuh was approaching the end of its previous lease period for mobile devices used across its store network. The existing devices - iPhone SE models - had reached end-of-life. The decision was taken to adopt the latest technology to fully support schuh’s iScan proprietary software, which underpins in-store customer transactions, inventory tracking, and other operational processes.
Upgrading to the latest iPhone generation represented a cost increase of more than 40% compared with the outgoing model. schuh therefore needed a flexible and cost-efficient refresh strategy that would:
- Allow them to upgrade to the latest technology without exceeding annual budgets
- Avoid operational downtime during the roll-out
- Align with sustainability goals through reuse and remarketing of returned devices
Managing rising device costs
Upgrading to the latest iPhone generation increased costs by more than 40%.
Protecting continuity and sustainability
The refresh needed to avoid store disruption and support reuse and remarketing of devices.
The solution
A customised, sustainable leasing model built around schuh’s business needs
To meet schuh’s budget and operational requirements, CHG-MERIDIAN designed a bespoke leasing solution that combined several of its leading services:
- Flexible leasing structure: A customised rental plan, including step-up rentals, was created to match schuh’s remaining in-year budgets and spread costs evenly across the lease term.
- tesma platform: Full digital visibility and control over all leased assets, enabling schuh to manage device lifecycles efficiently across its store network.
carbonZER0: Integrated carbon offsetting to ensure the device refresh remained climate neutral. - Lifecycle repair fund and buffer stock: An innovative model allowing schuh to draw from a dedicated repair fund - managed in partnership with Apple Retail - ensuring rapid turnaround for device repairs. Additional buffer stock means zero disruption during any repairs or swaps out processing.
- Remarketing and recovery: CHG-MERIDIAN handled the secure return and remarketing of end-of-life devices, supporting schuh’s sustainability and circular economy goals.
This collaborative approach, involving Apple Retail as a trusted service partner, ensured that every aspect of the project from procurement to deployment was aligned and executed smoothly.
“CHG-MERIDIAN went above and beyond to tailor a technology refresh that worked for our business. Their flexible approach, from the leasing structure to the repair fund, meant we could upgrade seamlessly, stay within budget, and support our sustainability commitments.”
Caroline Robertson, Head of Store Systems, schuh
Why this story matters
A model for flexible and sustainable retail technology management
This project exemplifies how CHG-MERIDIAN helps long-standing customers like schuh refresh and future-proof technology investments without compromising on budget, performance, or sustainability.
Through close collaboration with Apple Retail and the integration of CHG-MERIDIAN’s tesma, carbonZER0, and Lifecycle repair fund services, schuh has achieved a modern, resilient, and environmentally responsible solution - setting a benchmark for technology lifecycle management in retail.
“schuh is a valued CHG-MERIDIAN customer who transitioned from a traditional purchase strategy to a sustainable device lifecycle refresh model with us in 2023. Supporting this shift meant enabling upgrading to newer device models while aligning with budget expectations.
By structuring the lease to maximise financial flexibility and introducing an innovative lifecycle repair fund, we helped schuh unlock long-term value and operational resilience.”
Danny Persaud, Head of IT Corporate Sales UK & Ireland, CHG-MERIDIAN UK