When device delivery becomes a productivity blocker
BD’s local On-Site Support team in Belgium faced significant challenges with the corporate iPhone process. The workflow was highly manual, involving multiple stakeholders, which made it inefficient and time-consuming. This often resulted in order delays or unavailability of standard device models, negatively impacting the end-user experience.
Becton Dickinson’s success in sustainable device lifecycle management
Our customer Becton Dickinson
Becton Dickinson (BD) is a global leader in medical technology, operating in nearly every country and employing over 70,000 people worldwide. BD’s mission is to advance the world of health by driving innovation in medical discovery, diagnostics, and care delivery. Their portfolio ranges from simple pen needles to highly advanced, fully automated laboratory systems.
Sustainability is at the heart of BD’s strategy. In the Benelux region, BD is firmly committed to achieving net zero emissions by 2050, a goal built on a strong foundation and a clear demonstration of their dedication to sustainable healthcare.
“Every successful project begins with detailed planning and a deep understanding of the environment. Preparation is key, and CHG excelled in this aspect from a project management perspective. By conducting thorough proofs of concept at all 3 sites, CHG quickly identified the challenges and collaborated effectively to find viable solutions. I was truly impressed by the outstanding support provided by the team. It was a genuine pleasure to collaborate with such a dedicated group of professionals who consistently delivered exceptional service throughout the entire project.”
Michael Barlea, Becton Dickinson
Introduction
During the pandemic, BD had to rapidly adapt to the new ways of working. This led them to explore the benefits of leasing. In initial discussions with CHG-MERIDIAN (CHG), BD valued CHG’s clear and professional presentation of leasing advantages over outright purchasing. BD analyzed key metrics such as device lifecycle, total cost of ownership, and the time required for device provisioning. These insights played a crucial role in the decision-making process.
Challenges
Gaps in broken device handling and end-of-life management
Another challenge was the lack of a structured approach for handling broken devices and responsible disposal. Often, replacing a broken phone was more cost-effective than repairing it. While BD sometimes donated working devices to charity, this was not a sustainable long-term solution.
Solutions
Transition to an opex model & reduced manual work
By shifting the corporate mobile fleet to an OPEX model, BD eliminated the need for large upfront investments. This shift enabled more predictable budgeting, improved cash flow, and significantly reduced the administrative workload of asset management.
Employer branding & technology
As a recognized top employer, BD provides employees with the latest smartphone technology, boosting productivity and user experience. This focus on innovation and a modern work environment helps BD attract and retain top talent in the competitive job market.
Circular device lifecycle
With sustainability as a strategic priority, BD values the repurposing of devices at the end of their lease. This approach minimizes electronic waste and aligns with BD’s commitment to environmental responsibility