Fueling growth: how CHG-MERIDIAN helped Armstrong Logistics expand with flexibility and confidence
The customer
Introducing Armstrong Logistics
Armstrong Logistics Ltd is a family-run logistics and distribution company headquartered in Magna Park, Lutterworth. With over fifteen years of experience, the business delivers end-to-end supply chain solutions across the UK and Ireland, covering transport and distribution, warehousing, consolidation, packaging, and re-work services.
Operating 24 hours a day for 363 days a year, Armstrong Logistics supports major retail and supermarket partners with a reputation built on reliability, efficiency, and integrity, values instilled by founder Justin Armstrong.
What makes them interesting
Armstrong Logistics stands out for its ability to combine family-led values with large-scale, 24/7 operations that serve some of the UK’s biggest retailers. The company has built its success on a culture of continuous improvement and innovation, investing in warehouse automation, energy-efficient infrastructure, and electric vehicles to enhance performance and reduce environmental impact. Its strong focus on sustainability and operational excellence makes it a trusted, forward-thinking partner in the fast-moving logistics sector.
Their ambition
Driven by growth and customer demand, Armstrong Logistics aims to expand capacity and enhance efficiency across its national operations. The company’s long-term vision includes creating flexible, high-performing warehouse environments that can adapt to changing customer needs, while continuing to invest in sustainable technologies that support a lower-carbon logistics future.
The challenge
Financing expansion without limiting flexibility
To meet growing demand and optimise warehouse operations, Armstrong Logistics planned to invest in new racking and lighting systems alongside their fleet of narrow-aisle forklifts. The upgrade would significantly expand pallet storage capacity and improve service efficiency for its retail customers.
However, the scale of the project involved substantial upfront costs across multiple suppliers. The company sought a long-term, flexible financial structure that would:
- Spread the cost of investment over several years
- Avoid tying up capital in fixed assets
- Retain flexibility to adapt or remodel the warehouse layout in the future
- Mitigate ownership risk while supporting sustainable growth
Large-scale warehouse upgrade
Significant investment required across racking, lighting, and material handling equipment.
Multi-supplier investement
Assets sourced from multiple vendors, increasing financial and operational complexity.
Maintaining financial flexibility
Needed to spread costs over time while avoiding capital tied up in fixed assets.
The solution
A tailored operating lease designed around operational agility
CHG-MERIDIAN worked closely with Armstrong Logistics to develop a residual value-based operating lease that met both the company’s financial and operational objectives. The arrangement enabled Armstrong to invest in new warehouse racking and energy-efficient lighting without making a large upfront payment - spreading the cost over several years instead.
Under the agreement, CHG-MERIDIAN purchased the equipment directly from two separate suppliers and made milestone payments on Armstrong’s behalf. This simplified the process, removed administrative burden, and ensured that installation could begin without delay.
The operating lease structure was designed to deliver maximum flexibility and future control. As Armstrong’s business grows and warehouse needs evolve, the company has the option to extend, modify, or replace the racking and lighting systems at any point in the lease period, all while avoiding the risks and limitations of outright ownership.
CHG-MERIDIAN’s asset management expertise gave Armstrong Logistics a future-ready solution that balances operational freedom with sound financial planning, supporting both immediate needs and long-term ambitions.
“CHG-MERIDIAN’s finance solution gave us the freedom to invest in essential infrastructure without restricting our future plans. CHG-MERIDIAN made the process seamless, managing supplier payments and structuring a plan that fits perfectly with our operational goals. Their flexible approach means we can continue to adapt as our operations grow.”
Marcus Fischer, Managing Director, Armstrong Logistics
Why this story matters
A practical example of flexible asset financing in logistics
The Armstrong Logistics project highlights how CHG-MERIDIAN supports businesses with practical, asset-led finance solutions that enable growth without tying up capital.
By combining operational flexibility, cost efficiency, and sustainable investment principles, this partnership demonstrates CHG-MERIDIAN’s value to logistics and warehousing companies that need to evolve quickly in a competitive market.
CHG-MERIDIAN helped Armstrong Logistics turn a large-scale infrastructure upgrade into a strategically financed, future-ready solution.