Sustainability is everywhere in today’s business conversations – but what does it actually mean in practice?

In this episode of Sustainable IT Talks, hosts Allard Pheifer (CHG-MERIDIAN) and Ola Fagerström (Microsoft Sweden) are joined by Victor Norberg from 2050 Consulting to unpack some of the biggest misconceptions around sustainability. 

Together they explore how the word “sustainability” has become a buzzword that can sometimes create polarization rather than progress. The conversation dives into why sustainability should not only be seen as a cost or compliance exercise, but as a way to create long-term value, reduce risks, and make better business decisions.