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BRITISH AMERICAN TOBACCO: intelligent, customised financing solution
Logistical and financial relief  
More focus on core business thanks to modernised vending machines

Our customer British American Tobacco
 
 

British American Tobacco (BAT) in Switzerland, one of the world's largest tobacco companies, employs over 100 people in Boncourt and Lausanne. BAT faces a significant logistical challenge: regularly refilling 5,000 vending machines with tobacco products and other consumer goods. Additionally, all vending machines had to be retrofitted for the new Swiss banknotes, representing a major investment. 

Intelligent outsourcing
  

In close collaboration with DHL Switzerland, a subsidiary of Deutsche Post responsible for logistics and retrofitting, CHG-MERIDIAN developed an efficient management concept for all vending machines. Newly installed sensors allow DHL drivers to deliver tobacco products to the vending machines as needed, ensuring just-in-time delivery.

Conclusion

CHG-MERIDIAN successfully uncovered several opportunities for the tobacco company BAT through a carefully crafted concept to address logistical challenges, paired with an intelligent customised financing solution. The modernised vending machines now enable just-in-time delivery of tobacco products. The rental and service model has substantially decreased logistical efforts and risks, thanks to predictable regular installments.  

Zoltkan Hotkai, Corporate Finance Manager at BAT, has expressed his satisfaction with CHG-MERIDIAN as a competent partner that can swiftly and flexibly address all technical queries.  

 

"Managing our fleet of vending machines was time-consuming. We had to spend administrative time on operational activities that are not our core business.

By setting up an effectively managed fleet of vending machines, CHG-MERIDIAN has given us more time for our core business."

Zoltan Hutkai, Corporate Finance Manager at British American Tobacco Switzerland.

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