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BRITISH AMERICAN TOBACCO: intelligent, customized financing solution

Logistical and financial relief

More focus on core business thanks to modernized vending machines

Intelligent outsourcing
 

In close collaboration with DHL Switzerland, a subsidiary of Deutsche Post responsible for logistics and retrofitting, CHG-MERIDIAN developed an efficient management concept for all vending machines. Newly installed sensors allow DHL drivers to deliver tobacco products to the vending machines as needed, ensuring just-in-time delivery.

Conclusion
 

CHG-MERIDIAN successfully uncovered several opportunities for the tobacco company BAT through a carefully crafted concept to address logistical challenges, paired with an intelligent customized financing solution. The modernized vending machines now enable just-in-time delivery of tobacco products. The rental and service model has substantially decreased logistical efforts and risks, thanks to predictable regular installments.  Zoltkan Hotkai, Corporate Finance Manager at BAT, has expressed his satisfaction with CHG-MERIDIAN as a competent partner that can swiftly and flexibly address all technical queries.  

"Managing our fleet of vending machines was time-consuming. We had to spend administrative time on operational activities that are not our core business. By setting up an effectively managed fleet of vending machines, CHG-MERIDIAN has given us more time for our core business."

Zoltan Hutkai, Corporate Finance Manager at British American Tobacco Switzerland.

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