SAP: strong employer branding with CHG-MERIDIAN

Attract skilled workers and talented individuals with the help of a special IT benefit program

Global software company SAP, headquartered in Walldorf, Germany, firmly believes in proactive employer branding. An expert in digitalized business processes, the company is already one of the world’s most popular employers. SAP likes to get creative to ensure it stays that way, and is placing its trust in the ideas of CHG-MERIDIAN.

“Everyone at the company is delighted to be able to obtain IT equipment at a fantastic price, which they are also able to use privately. The big advantage is that mobiLife is open to everyone, and yet each employee is free to order what they want to suit their individual needs and wishes.”

Lukas Dissinger, Mitglied des Rewards Teams bei SAP Deutschland

Challenges

SKILLS SHORTAGE Struggle with the shortage of skilled workers.

EXPANSION OF EMPLOYER BRANDING Showing appreciation to its employees and attracting new talented individuals.

HIGH EXPECTATIONS AMONG EMPLOYEES Meeting employees expectations for high-quality IT devices.

Choice of high-quality IT devices, including for private use

Even an employer as popular as SAP can struggle with the shortage of skilled workers, which is why the company was keen to expand its successful employer branding. It was looking for a benefit program that offers something more distinctive than the usual baskets of fruit, with the aim of showing its appreciation to its employees and attracting talented individuals to SAP.

Our custom technology2use formula for SAP’s success

ASSETS High-quality IT assets for private use for 22,000 eligible employees twice a year: In addition to the full Apple and Samsung ranges, they can pick from a huge selection of leisure, sports, and communications equipment, as well as sustainable options such as Fairphone.

FINANCIAL SERVICES Traditional leasing for 24 months with the option to return or purchase the device at the end of the term.

SERVICES Lifecycle services: Our usage model includes preconfiguration of mobile devices, delivery of devices, support and maintenance, and prompt exchange in the event of a defect.MobiLife order platform: Twice a year, employees can choose their preferred device and manage the whole process themselves via the branded MobiLife platform. The effort for SAP is minimal.CONCLUSION

CONCLUSION

Thanks to the benefit program from CHG-MERIDIAN, SAP is able to present itself as an appreciative company that understands its employees’ wishes and is keen to enhance its reputation as a popular employer. And the employees are delighted, as they get access to the latest IT devices for personal use and can purchase them at the end of the lease term. They pay for the equipment by means of a deduction from their gross salary as part of the monthly payroll. This type of salary sacrifice arrangement means there is no taxable benefit and the average saving is 31 percent. A win-win situation for employer and employees.

“I bought my Garmin Fenix 7S multisport watch through MobiLife. It has everything I need for my trail runs and open water swimming events. I can use it to analyze and track all my data in detail, helping me to get the most out of my training,” reports Ann-Katrin Metzger, Head of Total Rewards Germany at SAP. Her sports watch has become a faithful companion, whether she is running ultramarathons or training in the water. SAP is thus supporting the health and wellbeing of its employees through MobiLife.

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